Workshops
THE BRAND BUILDING FUNDAMENTALS
HOW TO EXECUTE YOUR BRAND STRATEGY IN THE DIGITAL WORLD
THE BRAND BUILDING FUNDAMENTALS
A 1/2 Day interactive workshop that will teach you the secrets of Brand building theory, strategy & building blocks.
With GILL WHITTY-COLLINS
£2995
THE BRAND CLINIC
HOW TO EXECUTE YOUR BRAND STRATEGY IN THE DIGITAL WORLD
THE BRAND BUILDING FUNDAMENTALS
A 1 day interactive workshop beginning with the theory of Brand-building fundamentals then moving to a 'hands on' workout on your brand where we assess its strengths & opportunities and develop a strategy to take it to a new healthier, stronger level for your consumers.
With GILL WHITTY-COLLINS & Partner
£9995
HOW TO EXECUTE YOUR BRAND STRATEGY IN THE DIGITAL WORLD
HOW TO EXECUTE YOUR BRAND STRATEGY IN THE DIGITAL WORLD
HOW TO EXECUTE YOUR BRAND STRATEGY IN THE DIGITAL WORLD
A 1 Day interactive workshop which will put your consumer at the centre and take you on their journey to understand their experience of your brand and category in the digital world. Starting with your current brand ecosystem, you will understand what's working, your opportunities & how you can build a more competitive, next level plan.
With HEIKE LINNEMANN
£2995
HOW TO DEVELOP A WINNING CONCEPT
HOW TO GET THE BEST FROM YOUR CREATIVE AGENCIES
HOW TO EXECUTE YOUR BRAND STRATEGY IN THE DIGITAL WORLD
Innovation is the lifeblood of consumer brands. But which innovation should we launch first ? How should we position it to customers? Who will be most interested in buying this product? How much manufacturing capacity should we install ? In this workshop, teams will be able to a) understand what is a good and bad concept, b) what role a reason to believe can play in persuasion, c) how to uncover and articulate a meaningful insight and finally putting it all together with impactful visuals.
A 1/2 Day workshop
With STEPHEN SQUIRE
£1995
HOW TO GET THE BEST FROM YOUR CREATIVE AGENCIES
HOW TO GET THE BEST FROM YOUR CREATIVE AGENCIES
HOW TO GET THE BEST FROM YOUR CREATIVE AGENCIES
A 1/2 Day workshop on how to develop a Creative brief that inspires & how to evaluate, communicate & collaborate to get the best work from your agencies.
With STEPHEN SQUIRE
£1995
HOW TO LEAD YOUR BRAND THROUGH A PR CRISIS
HOW TO GET THE BEST FROM YOUR CREATIVE AGENCIES
HOW TO GET THE BEST FROM YOUR CREATIVE AGENCIES
A 1 day workshop
covering the theory of PR crisis management with powerful case studies, role plays & practice.
In today’s digital and interactive world,
PR crises are more & more common and can be very painful. From the latest Budweiser boycott, to attacks on cereals for their sugar content, brand crises can originate in life style choices, nutrition, safety, environment, transparency and more. This workshop will guide you through how to manage them - and help you to prepare to stop them from happening in the first place.
With SIRMA UMUR & Partner
£9995
HOW TO DEVELOP, EVALUATE & REFRESH BRAND CAMPAIGNS
HOW TO DEVELOP, EVALUATE & REFRESH BRAND CAMPAIGNS
HOW TO DEVELOP, EVALUATE & REFRESH BRAND CAMPAIGNS
Apple, Nike, Disney, L’Oreal brands that have stood the test of time have also consistently communicated around big, simple ideas. 'Because you’re worth it’ isn’t just a selling line - it’s also an idea about the empowerment of L’Oreal beauty products. How do you find that idea? How do you nurture that idea ? How do you keep that idea fresh and relevant when things are changing so fast ?
A 1/2 Day workshop
With STEPHEN SQUIRE
£1995
HOW TO FIND MEANINGFUL INSIGHTS
HOW TO DEVELOP, EVALUATE & REFRESH BRAND CAMPAIGNS
HOW TO DEVELOP, EVALUATE & REFRESH BRAND CAMPAIGNS
Often, marketers confuse insights with product facts. When you hear ‘Did you know…’ cue a product fact no-one cares about. WIIFM radio station the only one that we listen to (What’s In It For Me). Join this seminar to find out how to identify, craft & refine an insight that makes your brand especially relevant and meaningful for buyers.
A 1/2 Day workshop
With STEPHEN SQUIRE
£1995
INSIGHT & VALUE PROPOSITION TRAINING
HOW TO DEVELOP, EVALUATE & REFRESH BRAND CAMPAIGNS
INSIGHT & VALUE PROPOSITION TRAINING
Mat Shore delivers his renowned Value Proposition and Insight training, designed to align teams to a common language, approach and tools of Value Proposition and Insight creation. Delivered to over 45,000 people worldwide ,this is the gold standard approach used by over 200 blue chip companies worldwide. Includes final day Value Proposition Clinic on the teams live projects.
A 3 day workshop
With MAT SHORE
£15,000
INSIGHT CREATION
CREATE YOUR 3 YEAR BRAND INNOVATION PROGRAM
INSIGHT & VALUE PROPOSITION TRAINING
Mat Shore facilitates teams to rewind through all existing learnings on the customer/consumer before synthesising these into fully written Insights ready for validation in market research. Delivers 6-8 insights
A 2 day workshop
With MAT SHORE
£10,000
CREATE YOUR 3 YEAR BRAND INNOVATION PROGRAM
CREATE YOUR 3 YEAR BRAND INNOVATION PROGRAM
CREATE YOUR 3 YEAR BRAND INNOVATION PROGRAM
This workshop brings together multifunctional partners R&D, market research, sales, marketing, global and regional teams to ideate innovation spaces based on ‘what’s possible’ and ‘what’s desirable’. Keeping retailers and shoppers at the centre we’ll explore trends, competition, core capabilities. Then we’ll hothouse and create a winning 3 year plan together. Faster, better and cheaper than a ton of emails and Zoom calls !
A 3 day interactive workshop
With STEPHEN SQUIRE & Partner
£19995
CREATING A SHOPPABLE BRAND ARCHITECTURE
CREATE YOUR 3 YEAR BRAND INNOVATION PROGRAM
CREATE YOUR 3 YEAR BRAND INNOVATION PROGRAM
Categories that are hard to shop just end up confusing customers who will default to the cheapest or easiest solution. But package design comes after the strategy. In this workshop, brand managers will be coached through the four step process to make tough strategic choices which ultimately will help them close more shoppers.
A 1 Day workshop
With STEPHEN SQUIRE & Partner
£8500
BRAND PORTFOLIO CLINIC
VALUE PROPOSITION & CONCEPT CLINICS
VALUE PROPOSITION/CONCEPT CREATION
In this 1 Day interactive workshop; we will guide you through Brand portfolio management theory and strategy, then work with you on your current brand portfolio. Together we will assess its strengths and opportunities (gaps & overlaps) and define a portfolio strategy to take it to the next level to deliver maximum consumer appeal and business growth.
A 1 Day workshop
With GILL WHITTY-COLLINS & Partner
£9995
VALUE PROPOSITION/CONCEPT CREATION
VALUE PROPOSITION & CONCEPT CLINICS
VALUE PROPOSITION/CONCEPT CREATION
Mat Shore facilitates teams to develop complete Value Propositions around each of their validated insights. These include
Targeting, alternatives, benefits, reasons to believe and superiority
statements (potential claims). The workshop ends with a comprehensive set of next steps for teams to action to bring these Value Propositions to market. Deliverables – up to 4 Value Propositions.
A 2 Day workshop
With MAT SHORE
£10,000
VALUE PROPOSITION & CONCEPT CLINICS
VALUE PROPOSITION & CONCEPT CLINICS
VALUE PROPOSITION & CONCEPT CLINICS
These sessions are designed for teams who already have insights, value propositions and concepts that need an expert coach to review, refine and guide the team to improvement and tangible next steps. Can review up to 4 projects.
A 1 Day workshop
With MAT SHORE
£5000